The Bachelor of Business Administration (Hons) Marketing programme of AIU is designed to equip future business leaders with imperative marketing skills paramount to understanding consumer behaviour and develop products or plans for any business organisations. It is designed with the curriculum that cultivate learners to be competent, accomplished, sought-after leaders and professionals in a globalized world through its outlined courses that foster higher order thinking (HOT) skills, leadership skills, service to humanity, high quality research and adequate knowledge, skills, and attitudes in business marketing studies.


  • IELTS (band 5.5) or TOEFL (550) or MUET (band 2)
  • Recognised Matriculation or Foundation qualification with minimum CGPA of 2.50 AND credit in Mathematics at SPM Level or equivalent qualification; Those with 3.00 and above in Business and Accounting subjects at Matriculation/Foundation level has an added advantage; OR
  • Pass Sijil Pelajaran Malaysia (SPM) or equivalent with credit in Mathematics AND Pass Sijil Tinggi Pelajaran Malaysia (STPM) with TWO (2) full passes or equivalent with minimum CGPA of 2.50, AND credit in Mathematics and pass in English at SPM level or any equivalent qualification; OR
  • Pass A-Level or equivalent with a minimum of Grade C; OR
  • A Diploma in Business Administration or equivalent with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 but above 2.00 may be admitted subject to internal assessment; OR
  • Any qualifications equivalent to Diploma/Advanced Diploma with a minimum CGPA of 2.50, AND credit in Mathematics at SPM level or equivalent qualification.
Subject NameCredit Hours
Compulsory Common Courses
Hubungan Etnik (for Malaysian Students)3
Tamadun Islam dan Tamadun Asia (TITAS) (For Malaysian Student)3
Malaysian Studies (for International Students)3
Bahasa Melayu Komunikasi II (for International Students)3
Entrepreneurship and Innovation3
Unity and Patriotism3
Social Business I3
Ethics in Profession2
Sustainability and Society2
Total Credit25
Programme Core Course
Principles of Management3
Principles of Marketing3
Quantitative Methods3
Principles of Accounting3
Business Law and Ethics3
Business Communications3
Introduction to Finance3
Principles of Human Resource Management3
Operational Management3
Organizational Behaviour3
Managing Information System3
Financial Planning3
Strategic Management3
Academic Writing2
Problem Solving and Scientific Thinking2
Information Literacy and Learning Skill2
Total Credit54
Specialisation Courses
Consumer Behaviour3
Marketing Planning3
International Marketing3
Marketing Management / Strategy3
Services Marketing3
Marketing Research3
Seminar in Marketing3
Product Marketing3
Social Business II4
Total Credit31
Elective Courses
Elective 1: Common Curriculum Electives (For Malaysian students) (Choose one)
Intercultural Communication3
Theories of Leadership and Imperatives for Changing the world3
Free Electives (For International students) Choose one
Business 2
Common Curriculum Pool3
Elective 2: Common Curriculum Electives – Enrichment Block A (Choose one)
History and Philosophy of Science2
Luminaries in Scientific Discoveries 2
Culture and Design2
Elective 3: Common Curriculum Electives – Enrichment Block B (Choose one)
The Philosophy of Al Ghazali and Rumi2
The Literature of South East Asia: Ties That Bind 2
Literatures of the World2
Elective 4: Common Curriculum Electives – Enrichment Block C (Choose one)
Co-Curriculum (Public Speaking) 2
Co-Curriculum (Drama)2
Co-Curriculum (Sports)2
Elective 5: Free Electives
Choose two (2) courses from Common or Business curriculum pool. Courses from Common Curriculum can be 2 or 3 credits5/6
Industrial Training
Industrial Training6
TOTAL124 - 125